Edir Macedo Family

EF
EDIR MACEDO & FAMILY
Brazilian Media & Religious Mogul
#2152 in the world Brazil Media & Religion
Real-time net worth
$1.1B
as of Dec 2025 (Forbes Real-Time Billionaires)
Estimated net worth derived primarily from religious and media enterprises.
Snapshot
Age
73
Year
2024
Citizenship
Brazilian
Residence
São Paulo, Brazil
Source of wealth
Religion, Media
Self-made score
9
Philanthropy score
7
Short bio
Founder of the Universal Church of the Kingdom of God and owner of Brazil's second-largest TV network, Rede Record.

Edir Macedo is a Brazilian evangelical bishop, writer, and businessman. He founded the Universal Church of the Kingdom of God (UCKG) in 1977, which has grown into a global religious institution.

Through his church, he acquired Rede Record, transforming it into one of Brazil's most significant media conglomerates, encompassing television, radio, and digital platforms.

His influence extends across religious, media, and political spheres in Brazil, making him a prominent and often controversial figure.

Personal stats
  • Born: February 18, 1945
  • Education: Completed primary education; self-educated in theology and business
  • Marital status: Married
  • Children: 3
  • Primary companies: Universal Church of the Kingdom of God (UCKG), Rede Record
  • Family office / holdings: Not publicly confirmed
Net worth detail

Edir Macedo's wealth is largely attributed to his ownership of the Universal Church of the Kingdom of God (UCKG) and its extensive media arm, Rede Record. This includes various television and radio stations, as well as real estate holdings associated with the church's global operations.

Media Holdings (Rede Record)
Significant
Church Assets & Investments
Substantial
Real Estate
Considerable
Other Investments
Minor
Wealth history
2010
$700 Million
2014
$900 Million
2018
$1.0 Billion
2024
$1.1 Billion
Wealth accumulation reflects the growth of the Universal Church of the Kingdom of God and the expansion of its media empire.
Estimates are based on publicly available information and financial reports related to his holdings.
Quick facts
  • Founder of the Universal Church of the Kingdom of God (UCKG).
  • Owner of Rede Record, Brazil's second-largest television network.
  • Author of numerous religious books, including 'Orixás, Caboclos e Guias: Deuses ou Demônios?'.
  • His church operates globally, with a significant presence in Africa and Latin America.
  • Known for his controversial and influential role in Brazilian politics and media.
  • Resides in São Paulo, Brazil.
Early life & education

Edir Macedo was born in Rio das Flores, Rio de Janeiro, Brazil. He began his career working various jobs, including as a lottery bank employee and a civil servant.

His early experiences led him to a deep involvement in evangelical Christianity, eventually becoming a pastor.

He was initially associated with the Nova Vida church before embarking on his own religious movement.

Influence map
Media
Controls Rede Record, a major Brazilian television network, and other media outlets, shaping public discourse and entertainment.
Politics
Exerts significant political influence through his large church following and media empire, often endorsing candidates and shaping public opinion.
Technology
Utilizes digital platforms and broadcasting technology extensively for church outreach and media distribution.
Culture
His church and media properties have a profound impact on Brazilian popular culture and religious practices.
Capital
Manages substantial financial assets derived from church donations and media revenues, investing in various sectors.
Path to wealth

Edir Macedo's journey began with a spiritual awakening, leading him to become an evangelical pastor. He started holding services in public spaces before establishing his own church.

His initial efforts focused on direct evangelism and attracting followers through charismatic preaching.

In 1977, Edir Macedo founded the Universal Church of the Kingdom of God (UCKG) in Rio de Janeiro. The church rapidly expanded, attracting a large following through its unique theological approach and outreach programs.

The UCKG's growth provided a strong financial base, which Macedo strategically leveraged for further expansion.

Macedo's most significant move was the acquisition of Rede Record in 1989, transforming it from a struggling network into Brazil's second-largest television broadcaster.

This media empire, alongside the global expansion of the UCKG, solidified his wealth and influence, allowing him to diversify into various other media and real estate ventures.

The church's extensive network of temples and media outlets across the globe continues to be a primary driver of his fortune.

Family & succession
Spouse / partner
Ester Bezerra
Children
3 children: Cristiane Cardoso, Viviane Freitas, and Moises Macedo.
Family in business
His daughters, Cristiane Cardoso and Viviane Freitas, are actively involved in the Universal Church and its media operations, often appearing on Rede Record and publishing religious content.
Succession plan
Not publicly confirmed, but family members hold prominent roles within the church and media empire, suggesting a potential dynastic succession.
Business empire & holdings

Universal Church of the Kingdom of God (UCKG): A global evangelical Christian denomination with millions of followers and thousands of temples worldwide.

Rede Record: Brazil's second-largest television network, a cornerstone of his media conglomerate, which also includes radio stations, newspapers, and digital platforms.

Record News (news channel), R7.com (news portal), various radio stations (e.g., Record FM).

Extensive real estate holdings globally, including church properties and commercial investments.

Not publicly confirmed beyond his core media and religious enterprises, though real estate is a significant component.

Key themes
  • Religious Entrepreneurship
  • Media Conglomerate Building
  • Political Influence
  • Global Expansion of Evangelicalism
  • Controversy and Scrutiny
Lifestyle, spending & philanthropy

Edir Macedo maintains a relatively private lifestyle despite his public persona. He is known for his focus on his religious mission and media ventures.

His philanthropy is primarily channeled through the Universal Church of the Kingdom of God, which operates numerous social care programs, education initiatives, and hunger relief efforts globally.

The church's social projects are often integrated with its evangelistic activities, aiming to provide both spiritual and material support to communities.

Sources
  • UpCube Money profile on Edir Macedo & family
  • Forbes profile on Edir Macedo
  • Wikipedia entry for Edir Macedo
  • Rede Record official website
Politics, influence & power

Edir Macedo wields considerable political power in Brazil due to the large and organized voting bloc of the UCKG's followers and the reach of Rede Record.

He has historically supported various political candidates and parties, often influencing election outcomes and public policy, particularly on social and religious issues.

His media empire provides a powerful platform for disseminating his views and shaping public opinion, making him a significant player in Brazil's political landscape.

Notes
  • Information regarding specific private investments beyond the core church and media assets is limited.
  • Net worth figures are estimates and can fluctuate based on market conditions and valuation methodologies.
Legacy & long-term impact

Edir Macedo's legacy is expected to be defined by the enduring global presence of the Universal Church of the Kingdom of God and the continued influence of Rede Record in Brazilian media.

His long-term vision includes further expanding the church's reach and enhancing its media capabilities, aiming to leave a lasting impact on religious and cultural landscapes worldwide.

He is seen as a pioneering figure in the intersection of religion, media, and business in Brazil, though his methods and wealth have often drawn criticism and controversy.

Further reading
  • 'O Bispo: A História Revelada de Edir Macedo' by Douglas Tavolaro
  • Articles on the Universal Church of the Kingdom of God's global expansion
  • Analysis of media ownership in Brazil
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