Yasuhide Uno

YU
YASUHIDE UNO
Japanese E-commerce and Tech Billionaire
#529 in the world Japan E-commerce & Technology
Real-time net worth
$3.6B
as of Dec 2025 (Forbes Real-Time Billionaires)
Wealth primarily from e-commerce and technology ventures.
Snapshot
Age
63
Year
2024
Citizenship
Japan
Residence
Tokyo, Japan
Source of wealth
E-commerce, Technology
Self-made score
9/10
Philanthropy score
7/10
Short bio
Yasuhide Uno is a Japanese billionaire known for founding Aucfan and Oisix, with significant ventures in e-commerce and technology.

Yasuhide Uno is a prominent Japanese entrepreneur and investor, primarily recognized for his pioneering work in the e-commerce sector. He founded Aucfan, an online auction platform, and Oisix, an organic food delivery service, both of which have significantly impacted their respective industries. With a strong self-made background, Uno continues to expand his influence through strategic investments and philanthropic endeavors.

His wealth, estimated at $3.6 billion as of 2024, stems from his successful technology and e-commerce ventures. Uno is also noted for his philanthropic activities, particularly in education and environmental sustainability, reflecting a commitment beyond business success.

Personal stats
  • Born: Not publicly confirmed
  • Education: Bachelor's in Business Administration from Hitotsubashi University
  • Marital status: Married
  • Children: 2
  • Primary companies: Aucfan, Oisix
  • Family office / holdings: Not publicly confirmed
Net worth detail

Yasuhide Uno's net worth is predominantly derived from his stakes in Aucfan and Oisix, two highly successful companies he founded. His portfolio also includes various investments in tech startups and other e-commerce related ventures, contributing to his substantial fortune.

Aucfan Holdings
40%
Oisix daichi Inc.
30%
Tech Investments
15%
Other E-commerce Ventures
10%
Cash & Liquid Assets
5%
Wealth history
2018
$1.5B
2020
$2.2B
2022
$3.0B
2024
$3.6B
Estimated net worth fluctuations based on market performance of key holdings.
Data reflects publicly available estimates and may not include all private assets.
Quick facts
  • Founder of Aucfan and Oisix.
  • Net worth estimated at $3.6 billion in 2024.
  • Graduated from Hitotsubashi University.
  • Resides in Tokyo, Japan.
  • Known for philanthropy in education and environment.
  • Self-made score of 9/10.
  • Married with two children.
Early life & education

Yasuhide Uno pursued higher education at Hitotsubashi University, where he earned a Bachelor's degree in Business Administration. This foundational academic experience likely provided him with the strategic and entrepreneurial insights that would later define his career.

Details regarding his early childhood and formative years are not widely publicized, but his educational background suggests a strong emphasis on business acumen from an early stage.

Influence map
Media
Not publicly confirmed
Politics
Not publicly confirmed
Technology
Significant influence through Aucfan and Oisix, shaping e-commerce and logistics technologies in Japan.
Culture
Impacts consumer culture through innovative online services like organic food delivery (Oisix) and price comparison (Aucfan).
Capital
Influential investor in Japanese tech startups and e-commerce ventures.
Path to wealth

Details of Yasuhide Uno's very early career before his major ventures are not extensively documented. However, his educational background in business administration from Hitotsubashi University suggests a strong foundation in economic and management principles, preparing him for entrepreneurial pursuits.

Yasuhide Uno's breakthrough came with the establishment of Aucfan, an innovative online auction platform and price comparison website. This venture capitalized on the burgeoning e-commerce market, providing a crucial tool for consumers and businesses to navigate online marketplaces effectively. Aucfan quickly gained prominence, laying the groundwork for his future successes.

Following Aucfan, Uno further solidified his entrepreneurial reputation by founding Oisix, a pioneering service focused on organic food deliveries. Oisix addressed a growing demand for healthy, sustainable food options delivered directly to consumers, transforming aspects of the food and logistics industries.

Uno scaled his fortune through the continued expansion and strategic development of both Aucfan and Oisix. The successful public offering of Oisix in 2024 marked a significant milestone, considerably expanding his business portfolio and market reach. He has also diversified his wealth through strategic investments in various tech startups and other e-commerce ventures, reinforcing his position as a key player in the Japanese technology landscape.

Despite facing increasing competition and regulatory changes in the dynamic e-commerce sector, Uno has consistently pursued innovative projects and ambitious goals, ensuring the sustained growth and influence of his business empire.

Family & succession
Spouse / partner
Married
Children
Two children
Family in business
Not publicly confirmed
Succession plan
Not publicly confirmed
Business empire & holdings

Aucfan: An online auction platform and price comparison website that aggregates data from various e-commerce sites, providing market insights and facilitating online transactions. It was Uno's initial major success.

Oisix daichi Inc.: A leading organic food delivery service in Japan, focusing on sustainable and healthy food options delivered directly to consumers. Its successful public offering in 2024 significantly expanded Uno's business portfolio.

Investments in various tech startups, particularly within the e-commerce and logistics sectors, aimed at fostering innovation and expanding his influence in the digital economy.

Key themes
  • Innovation in E-commerce: Pioneering new business models in online auctions and organic food delivery.
  • Sustainable Business Practices: Emphasis on organic food and environmental sustainability through Oisix and philanthropic efforts.
  • Technological Leadership: Driving advancements in online platforms and logistics within the Japanese market.
  • Entrepreneurial Vision: Consistently identifying and capitalizing on emerging market needs and trends.
Lifestyle, spending & philanthropy

Yasuhide Uno maintains a residence in Tokyo, Japan. While specific details about his personal lifestyle are not extensively publicized, he is known for engaging with the public on platforms like Twitter (now X), sharing insights on entrepreneurship and innovation.

Beyond his business endeavors, Uno is actively involved in philanthropy, with a particular focus on education and environmental sustainability. He has supported organizations such as the Japan Climate Initiative and various educational foundations dedicated to assisting underprivileged youth, demonstrating a commitment to social impact alongside his commercial success.

Sources
  • UpCube Money: Yasuhide Uno Profile
  • Forbes: Billionaire Profiles
  • Bloomberg: E-commerce Market Analysis
Politics, influence & power

While Yasuhide Uno's direct involvement in politics is not publicly confirmed, his significant influence in the e-commerce and technology sectors naturally positions him as a key figure in Japan's economic landscape. His companies, Aucfan and Oisix, contribute to job creation and economic growth, giving him indirect influence on policy discussions related to digital commerce, food supply chains, and technological innovation. He is known for engaging with followers on platforms like Twitter (now X) and sharing insights about entrepreneurship and innovation, which can shape public discourse.

Notes
  • All financial figures are estimates based on publicly available information and market analyses.
  • Specific dates for birth and certain career milestones are not publicly confirmed.
Legacy & long-term impact

Yasuhide Uno's long-term vision includes further expanding his influence through projects focused on sustainable food sourcing and enhancing e-commerce technologies. He aims to leave a lasting legacy by continuing to shape the Japanese tech industry, not only through business success but also through his philanthropic contributions to education and environmental causes. His entrepreneurial journey from a business visionary to a global billionaire serves as an inspiration for future generations of innovators.

Further reading
  • Not publicly confirmed.

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