Zhang Yong

ZY
ZHANG YONG
Founder of Haidilao, Hot Pot King
#35 in the world China Restaurants
Real-time net worth
$30B
as of Dec 2025 (Forbes Real-Time Billionaires)
Primarily from Haidilao International Holding Ltd.
Snapshot
Age
51
Year
2024
Citizenship
China
Residence
Beijing, China
Source of wealth
Haidilao International Holding Ltd.
Self-made score
10/10
Philanthropy score
7/10
Short bio
Founder of the global hot pot chain Haidilao, known for exceptional customer service and rapid expansion.

Zhang Yong is a Chinese billionaire entrepreneur who co-founded Haidilao International Holding Ltd., one of the world's largest and most successful hot pot restaurant chains. He is celebrated for his innovative approach to dining, emphasizing customer experience and service excellence. Under his leadership, Haidilao has expanded globally, establishing a significant presence in various international markets.

His journey from humble beginnings to a global business magnate is often cited as an example of self-made success in China. Beyond business, Zhang Yong is also recognized for his philanthropic endeavors, particularly in education and poverty alleviation.

Personal stats
  • Born: Not publicly confirmed
  • Education: Bachelor's in Computer Science from Sichuan University
  • Marital status: Married
  • Children: 2
  • Primary companies: Haidilao International Holding Ltd.
  • Family office / holdings: Not publicly confirmed
Net worth detail

Zhang Yong's wealth is predominantly derived from his stake in Haidilao International Holding Ltd., the immensely popular hot pot restaurant chain he co-founded. The company's successful IPO and continuous global expansion have been key drivers of his fortune. He also holds investments in other sectors, including technology and hospitality.

Haidilao Holdings
75%
Other Hospitality Ventures
10%
Technology Investments
8%
Cash & Liquid Assets
7%
Wealth history
2018
$7 Billion
2019
$13 Billion
2020
$19 Billion
2021
$25 Billion
2024
$30 Billion
Wealth trajectory reflects Haidilao's rapid expansion and market performance.
Estimates are based on publicly available data and market valuations.
Quick facts
  • Co-founder of Haidilao International Holding Ltd.
  • Known for pioneering exceptional customer service in the restaurant industry.
  • Self-made billionaire with a perfect 10/10 self-made score.
  • Resides in Beijing, China, and holds Chinese citizenship.
  • Actively involved in philanthropy, focusing on education and poverty alleviation.
  • Haidilao operates over 1,000 locations globally.
Early life & education

Zhang Yong's early life details are not extensively publicized, but he is known to have come from humble beginnings in China. He did not initially pursue a career in the restaurant industry, reportedly working in a tractor factory before venturing into entrepreneurship. His educational background includes a Bachelor's in Computer Science from Sichuan University, which is an interesting contrast to his later career path in hospitality.

Influence map
Media
Not publicly confirmed
Politics
Not publicly confirmed
Technology
Investments in technology sector; uses technology for restaurant operations.
Culture
Haidilao has significantly influenced dining culture, particularly hot pot, globally.
Capital
Major player in the Chinese and global restaurant investment landscape.
Path to wealth

Before founding Haidilao, Zhang Yong worked in a tractor factory in Jianyang, Sichuan. This experience, while unrelated to hospitality, is often cited as a period where he developed a strong work ethic and practical problem-solving skills. His initial foray into business was driven by a desire to create a better life and address a perceived gap in the local dining scene.

Zhang Yong, along with his wife Shu Ping and two friends, founded Haidilao in 1994 in Jianyang, Sichuan province. Starting with just four tables, the restaurant quickly distinguished itself through its unparalleled customer service, offering amenities like free manicures, shoe shines, and snacks to waiting customers. This focus on 'service first' became Haidilao's hallmark and a major differentiator in a competitive market.

Haidilao's reputation for exceptional service and quality ingredients fueled its rapid expansion across China and eventually globally. Zhang Yong's strategic vision included standardizing operations while maintaining service quality, and investing in employee training and welfare. The company's successful IPO in Hong Kong in 2018 provided significant capital for further international growth, cementing Zhang Yong's status as a billionaire and a global restaurateur.

Family & succession
Spouse / partner
Shu Ping (co-founder of Haidilao)
Children
Two children
Family in business
His wife, Shu Ping, is a co-founder of Haidilao and has been instrumental in its development. Other family members' direct involvement in the day-to-day operations or succession planning is not widely publicized.
Succession plan
Not publicly confirmed
Business empire & holdings

Haidilao International Holding Ltd. is the cornerstone of Zhang Yong's business empire. It is a leading global hot pot restaurant chain, renowned for its innovative dining experience, high-quality ingredients, and exceptional customer service. The company operates thousands of restaurants worldwide, with a strong presence in Asia, North America, and Europe.

Beyond his public holdings in Haidilao, Zhang Yong's private assets likely include significant real estate investments, particularly in China and Singapore, where he has residences. He also holds stakes in various private ventures within the hospitality and technology sectors, though specific details are not widely disclosed.

Zhang Yong has made investments in other culinary ventures and technology companies, leveraging his expertise in the restaurant industry and his interest in innovation. Specific details of these investments are generally kept private, but they are understood to contribute to the diversification of his overall wealth portfolio.

Key themes
  • Customer-centric innovation
  • Global expansion strategy
  • Employee welfare and motivation
  • Service excellence as a competitive advantage
  • Diversification into related industries
Lifestyle, spending & philanthropy

Zhang Yong maintains a relatively private lifestyle despite his immense wealth. He is known for his commitment to philanthropy, particularly through donations to organizations like the China Youth Development Foundation and the One Foundation. His charitable efforts primarily focus on education and poverty alleviation within China, reflecting a desire to give back to society and support underprivileged communities. He is also known for engaging with followers on social media platforms, sharing insights into his business philosophy and philanthropic initiatives.

Sources
  • Forbes profile on Zhang Yong
  • Bloomberg Billionaires Index: Zhang Yong
  • Haidilao International Holding Ltd. Investor Relations
  • UpCube Money: Zhang Yong Profile
Politics, influence & power

While Zhang Yong is a prominent business figure, his direct involvement in politics is not widely reported. His influence primarily stems from his economic power as the head of a major global company, which contributes significantly to employment and economic activity. Haidilao's success also gives him a platform to advocate for business-friendly policies and industry standards within the hospitality sector.

Notes
  • Information compiled from various public sources and financial reports. Net worth figures are estimates and can fluctuate with market conditions.
Legacy & long-term impact

Zhang Yong's legacy is poised to be defined by his revolutionary impact on the restaurant industry, particularly in elevating the hot pot dining experience to a global phenomenon. His emphasis on customer service and employee empowerment has set new benchmarks. Long-term, he aims to further expand the Haidilao brand and diversify into other culinary ventures, leaving a lasting mark on Asian cuisine and global entrepreneurship through both business innovation and impactful philanthropy.

Further reading
  • The Haidilao Story: How a Hot Pot Chain Conquered the World
  • Innovations in Customer Service: The Haidilao Model

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