I build so that people have more control over their time, money, & choices. I research & analyze data & build scientific systems so decisions are grounded in reality, not noise. I report so truth doesn’t get buried. I create so ideas can move—fast, honest, & useful. I’m Sha, a New York–raised entrepreneur, investor, data analyst, author, investigative journalist, & content creator. I lead UpCube, a technology company that has served over fifty thousand customers & crossed seven figures in revenue. I’m also pursuing a PhD in Computer Science because rigorous thinking & real-world shipping should live under the same roof.
I’m also a researcher. I collect data across tech, science, finance, & more—and I publish it free for educational purposes. I take accuracy seriously: my work is sourced, updated, & corrected when the facts change.
My path wasn’t linear. Early in life, I made choices that led to four years in a medium-security federal prison. It was violent, tense, & humbling—an environment that stripped away ego & demanded daily courage. That season became a turning point. I learned the cost of wasted potential & the power of second chances. I walked out with a different definition of success: not applause, but alignment. Not noise, but impact. Not reputation, but responsibility.
Today, that conviction fuels everything I do. At UpCube, we design & ship tools, systems, & infrastructure that put real leverage in ordinary hands—AI & cloud architecture that is deterministic & efficient, creative software that respects your time, security that defends privacy without drama, operations software that removes friction instead of adding dashboards no one opens. Our research programs in AGI, robotics, biotech, autonomy, nanotech, & quantum live alongside but apart from production, so breakthroughs can mature responsibly before they touch people’s lives. We don’t chase trends; we build what endures.
I’m equally committed to telling the stories that platforms would prefer to throttle. My investigative work follows crime, corruption, justice, & public safety wherever the facts lead. When algorithms shadowban, demonetize, or flag uncomfortable realities, I publish anyway. The point is not to be popular with code you don’t control—the point is to be faithful to the truth. Across Instagram & TikTok, my videos have reached more than a quarter-billion views & an audience of over 200k, not because they flatter attention spans, but because they respect people’s intelligence.
I write for clarity & for courage. My books, Aware & Alive & The Heart’s Renewal, are about growth that doesn’t pretend pain didn’t happen, reinvention that keeps its receipts, & the kind of focus that lets you move forward without erasing where you’ve been. I share playbooks, product notes, & reporting in the same spirit: no fluff, no gimmicks, just the most useful thing I can offer today.
I also create free ebooks & courses—because too many scammy course sellers charge thousands for recycled advice. If I can teach it clearly & responsibly, I’d rather put it in your hands for free.